Good Money is an activist mobile banking platform that makes it easy for our customers to have a positive impact through everyday banking activities.

How we make money Good together:

Every Purchase

Big Banks funnel billions of dollars into the industrial farms that drive 80% of all deforestation in the Brazilian Amazon. Most of this destruction happens on land where indigenous communities have been living for generations. Often, these tribes don’t have legally recognized ownership of their land, leaving them helpless to defend it.

Every purchase you make helps fund legal land titles for indigenous communities, at no extra cost to you (we donate a portion of the interchange fee your merchant pays us when you use your Good Money card). Every time you make a purchase you’ll fund the legal land titles of indigenous communities to 484sqft of land – protecting roughly 10 trees and 133 animals.

Through our partnership with Rainforest Trust, you’ll become part of regenerative capitalism by protecting over 300,000 acres of the Amazon through funding the land titling process.

Active Activism

There’s a huge movement already unfolding to demand that businesses and politicians make real changes and wake up to the climate crisis. We’re bringing that movement to banking, the primary funder of so many industries that drive climate change. We believe companies have a responsibility to take bold stands on the issues that truly matter for future generations. We have already been practicing our activism by supporting climate protests, and co-hosting Greta Thunberg for the LA Youth Climate Strike. Together with you we will continue pressuring big banks to stop funding destruction of the planet.

Good Money Owner – Good Shares

Companies – like ours – become valuable by having loyal customers. So, it only seems right that customers should get to share in the success of companies they support. People in our country should not be left living on the edge, there’s enough wealth in this country for everyone to feel secure and have savings for an emergency. The Good Shares Program is designed to combat the US’s hyperconcentration of wealth by distributing our success to all customers. So, instead of rewarding fat-cat bankers, we plan to make you an owner just for being a customer. Read more about Good Shares here.

50% for Justice – Good Deeds

In the last 20 years, big banks made over 14 trillion in profits from funding the destruction of the planet. We have committed to investing 50% of our profits in partners who fight for social and climate justice. No other bank has ever made this commitment. And when we say we’re committing to do this, we mean forever – as long as we have profits to split in half, we’ll be doing this. Our Founder and Co-CEO has also pledged 50% of his personal ownership in Good Money to go to philanthropy. Imagine the impact that could happen if all companies and all CEOs committed half of their assets to improve our planet. We think this is the level of commitment the world needs.

Our vision is a thriving, climate positive future, with wealth equity for all, where participating in capitalism has inherently positive impacts on humanity and the planet. That vision can only be achieved by partnering with you, our customer, to change banking forever.

Figuring out how to unf^ck capitalism is no easy job. We definitely don’t have all the answers, and we’re excited to learn from other brave companies who know more than us and those who follow our lead. Our commitment is that bigger we get, the more good we’ll do — in this case, the bigger the better actually applies. If you believe in what we’re doing, join us. If you’re already a customer, tell your friends, tell your mom, tell your ex’s. Every person who joins the movement makes us stronger, together. 

A letter from our Founder and Co-CEO,
Gunnar Lovelace

Our goal is to transform business into a force for Good with you, our customers, by addressing some of the biggest problems we face, such as hyper-concentration of wealth to the 1% and the climate crisis. The guiding philosophy at Good Money is to make positive impact as quickly as possible, and to that end, we’re committed to not letting perfect be the enemy of good.

When I started my previous company —Thrive Market, an organics market at wholesale prices— I was frustrated that we didn’t launch with eco-friendly packaging. Soon after launch, we started taking rapid, sequential steps to change not only our packaging, but our supply chain as well. Within the first few years, we became the first ecommerce company in history to go zero-waste from distribution center to landfill. After that, we launched one of the most ethical frozen meat programs in the US, utilizing regenerative agriculture practices.

I share this because we’re taking the same approach at Good Money. Our mission is to make money Good for everyday people by creating wealth equity, social and environmental justice. None of these things happen overnight. We’re committed to taking rapid steps towards our vision with you, our customers, as our partners. On this journey we’re bound to make mistakes, because this kind of activism is complicated and hard to figure out within all of the old systems that dominate our society. We’re excited to embark on this journey with you, our patient partners, contributors, and beneficiaries.

In solidarity
Gunnar 

Good Money is anticipating undertaking an offering of a class of its shares under Tier 2 of Regulation A, by which shares would be issued to qualified customers in connection with the Good Shares Program. Terms and conditions of the Good Shares Program, and the anticipated Tier 2 offering contemplated thereof, are available here


Legal Disclosures
To date, no filing has been made with the Securities and Exchange Commission (the “SEC”). No money or other consideration for the shares is being solicited, and if sent in response, will not be accepted. No offer for the shares can be accepted, and no part of the subscription price can be received until an offering statement filed by Good Money with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification. An indication of interest in the shares involves no obligation or commitment of any kind.

Questions or feedback?

Slide into our DMs [email protected]
or (855) 500-3688