Is the founder a fat-cat banker?

Nope. Good Money’s founder is a serial entrepreneur who comes to banking from a deep history of activism. Having grown up as a Latino immigrant with his single mother, Lovelace experienced first-hand the struggle of poverty. He was lucky to receive a scholarship to attend school, where his classmates were the children of the Patagonia family. That influenced his thinking about the role business should play in social and environmental good. Another company he founded, Thrive Market, focused on making healthy and organic food affordable for everyone. Good Money will focus on transforming banking’s impact on humans and the planet.

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