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NEW For latest information on environmentalism and the travel industry (posted April 5, 2008), see Green Hotels by Betty Lowry in Ecotravel Section.


ENVIRONMENTALISM HOT IN THE
TRAVEL INDUSTRY:

Willard Intercontinental, Washington, DC
Bellhavens, Salt Lake City, UT
State of Florida


WILLARD INTERCONTINENTAL:
THE NEXT 100 YEARS --- A HOLISTIC PROGRAM FOR A SUSTAINABLE URBAN LANDMARK HOTEL

(Washington DC, February 6, 2007)

spaceUnder the leadership of General Manager, Herve Houdre, the Willard InterContinental has embarked on a sustainability program for the American landmark hotel. Based on the triple bottom line of Economic Viability, Social Responsibility and Environmental Protection, the holistic plan is comprised of interwoven sustainable projects designed for a luxurious urban hospitality experience in harmony with social and ecological consciousness.

spaceThe program has been designed to lay the foundation for future generations of Willard employees, guests and stakeholders. "We envision our invaluable American landmark hotel to be a standard bearer in the industry for its commitment to local, national and international communities," said Houdre. Houdre, who has written a white paper entitled, Sustainable Hospitality© Sustainable Development in the Hotel Industry, and his team, have put into place a five-year roadmap that defines and quantifies the near-term SD goals for the hotel.

spaceThe roadmap is divided into four subjects, Governance, Economic Viability, Social Responsibility and Environment. Each subject has associated projects and target years indicating the level of project completion expected at that time. Together with a Sustainability Team and a Director of Facilities who acts as the Willard's SD champion, the Willard has embarked on several initial projects encompassing the three "P's" --- People, Profit, and Planet.

spaceThese include:

spaceThe Willard InterContinental is an American institution that has hosted almost every U.S. president since Franklin Pierce, in 1853. It was at the Willard that Julia Ward Howe wrote The Battle Hymn of the Republic, where President Ulysses S. Grant popularized the term Lobbyist, and where Rev. Dr. Martin Luther King wrote his renowned "I Have A Dream" speech.

Willard InterContinental Washington D.C.
1401 Pennsylvania Avenue, N.W; Washington D.C. 20004
telephone 202-628-9100 or 800-827-1747

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BELLHAVENS LAUNCHES GREENHOME INITIATIVE:
Demonstrating that luxury travel and energy conservation
are not mutually exclusive

(Salt Lake City UT, March 30, 2007)

spaceBelleHavens announces the launch of GreenHome, a specific energy conservation program for its portfolio of private homes, making it the first destination club to undertake such an initiative. The program benefits will be triple fold. It will save energy, help the environment and, in the process, will ultimately save the members money. All of this without compromising the luxury service and amenities for which BelleHavens is known.

spaceThe first step BelleHavens took toward this greening initiative was to identify controllable waste areas and institute measures for reducing energy consumption in the Club homes, as well as in the Club's own corporate headquarters in Salt Lake City.

spaceIn addition to its now standardized energy-saving measures, BelleHavens has aligned with Carbonfund.org, a nonprofit organization that helps companies reduce their carbon footprint and support climate-friendly projects. The decision to support Carbonfund.org was based on their policy of directing an impressive 93% of their proceeds to offset emission reduction projects and environmental outreach, with only 7% earmarked for administrative purposes. With the assistance of Carbonfund.org, BelleHavens has been able to determine the emission tonnage for energy use at the homes, as well as the corporate office and executive business travel.

spaceThe primary objective of BelleHavens GreenHome initiative is to consume less energy wherever possible and to help offset areas that cannot be reduced. The new program consists of a number of tactics that as a whole will make a large difference through reducing waste and using less energy and fossil fuel. The stated goals are to:

spaceSince its inception in 2004, BelleHavens has distinguished itself as the most pragmatic club in the sector. Member interests and protections have always been the genesis of policy shaping moves. For example, BelleHavens has evolved at a strategically conservative pace, while remaining fiscally sound and establishing solid policies and procedures for the strict guardianship of member deposits. BelleHavens member deposits are backed by equity in a club of that owns a diversified and debt-free portfolio of real estate. This differs from most other clubs, which offer non-equity memberships and use significant debt and leases to acquire their properties. This strategy, now coupled with the GreenHome initiative, positions BelleHavens as truly the most sustainable club in the destination club space.

space"We launched the GreenHome initiative to ensure that as a luxury product we were doing our share to make a difference protecting the environment, as well as the interests of our members," said Darin Gilson, BelleHavens Founder and CEO. "In fact, the initial idea came from a BelleHavens member. It then became clear that most of our members and staff share the same thinking and wanted to incorporate more social responsibility into our product."

space"Carbonfund.org applauds BelleHavens for their leadership on climate change," said Carbonfund.org Executive Director Eric Carlson. "Climate change affects all of us, we are all responsible for it and we all must be part of the solution. BelleHavens carbon offset program signifies a new direction for the luxury travel industry that we hope will be emulated by many others."

spaceFrom BelleHavens' perspective, the shared home concept, even at the luxury, multi-million dollar level, is more environmentally sensitive than other second (or third) home alternatives because fewer homes will need to be constructed, saving more open space and using less utilities and materials.

spaceEach of the following components of the GreenHome Initiative will be incorporated into the current homes through upgrades, additions and retrofitting, and will serve as the standard for all new properties that come into the portfolio from here forward:

spaceBelleHavens was launched in late 2004 and is the leading equity destination club and the only member-owned club in the industry. The club offers members superior asset protection and the opportunity for customized luxury travel experiences.

spaceCarbonfund.org is the country's leading carbon reduction and offset organization with offices in the Washington DC area and San Francisco. Carbonfund.org educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbonfund.org is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. Carbonfund.org works with over 150 corporate and non-profit partners including the Earth Day Network, National Wildlife Federation, Dell Computers, Lancome Cosmetics, and Working Assets.

Conran Communications
192 Lexington Avenue, Suite 805
New York, NY 10016

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GREEN GROWTH IN FLORIDA'S TOURISM INDUSTRY
FITS NATURALLY

(June 12, 2007; Paul Kayemba - Tel: 850-488-5607, ext. 311; Fax: 850-224-2938; E-Mail:
paulk@VISITFLORIDA.org)

spaceFlorida's tourism industry is doing its part in the movement to preserve the environment. With guidance from sources like the Florida Department of Environmental Protection, organizations and attractions throughout the state have begun efforts to conserve energy, cut waste and effectively use natural resources. Many additional organizations are pursuing green initiatives, and VISIT FLORIDA, the state's official source for travel planning, is proud to recognize their efforts.

spaceBelow is a list of destinations, organizations and attractions that have already taken steps to minimize their impact on Florida's environment(arranged by city from north to south).